The Surge Movement Resurrects the 'Mountain Dew Killer'

By: Meghan Young - Sep 16, 2014
References: facebook & theverge
The 90s has come back in a big, bad way thanks to the Surge Movement. Coca-Cola's 'Mountain Dew killer' as the project was called internally, it was described as a "fully-loaded citrus soda with carbos." With its zombie green branding and energy kick-like name, it is no wonder that the Surge Movement was created.

The Surge Movement has been so successful, that the sodas are being sold exclusively through Amazon. An affordable $14 will get a dozen 16-ounce cans, "which equates to a dime for every shot of nostalgia," as The Verge puts it. The Surge Movement has reached so many, in fact, that the first batch on Amazon was sold out in an hour. Wendy Clark, president of sparkling and strategic marketing for Coca-Cola North America, says, "Future plans for the brand will depend on the level of excitement exhibited by fans across the country."