Tesco Allows Users to Go Shopping in a Virtual Store

By: Michael Baxter - Mar 20, 2014
References: youtube & psfk
Virtual reality is so prominent that it's only a matter of time before the bricks and mortar locations are completely replaced by virtual stores. Tesco is the next up to allow shoppers to do a bit of their shopping virtually by incorporating the Oculus Rift to their technology lineup.

Sometimes, going out to shop just to look around sounds less than appealing. With the virtual store by Tesco, shoppers can walk through the aisles of the store before they decide to buy anything.

The whole project was created by Figure Digital and marks a new age in shopping and digital marketing. It'll be a long time before this kind of shopping can be incorporated into the home, but when it does come, it'll change the way people view shopping