Virtual Test Drive

Auto manufacturers shift to digital means to get drivers behind the wheel

Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands.
SCORE: 3
Untested Top 4 Examples: 2,891 Total Clicks Oct 13 - Oct 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechAutos
Virtual Car Chase Games - Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
SCORE: 3.9
Mild 850 Clicks Pub: Oct 20, 14
Virtual Car Chase Games
Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
To show off the power of the Nissan Juke, attendees of this year’s Paris Motor Show were treated to ‘Chase the Thrill’ with a unique virtual reality experience. The Oculus Rift... [More]
Immersive Virtual Reality Cars - Ford's Immersive Vehicle Environment Generates a 3D Car
SCORE: 3
Untested 543 Clicks Pub: Sep 24, 14
Immersive Virtual Reality Cars
Ford's Immersive Vehicle Environment Generates a 3D Car
Ford’s Immersive Vehicle Environment is an incredible high-tech virtual reality prototyping lab that allows Ford designers to walk around, sit inside and interact with 3D models of cars even... [More]
Advanced Race Driving Simulators - The Porsche 996 GT3 Virtual Simulator is as Real as it Gets
SCORE: 2.3
Untested 842 Clicks Pub: Oct 6, 13
Advanced Race Driving Simulators
The Porsche 996 GT3 Virtual Simulator is as Real as it Gets
The desire to drive along a racing track is a desire to many but often unfulfilled due to various limits and restrictions; this Porsche 996 GT3 Virtual Simulator is the closest thing and anyone can... [More]
Transformer-Inspired Reality Simulators - The Oculus Rift & Ford Partnership Experiment is 3-D
SCORE: 2.2
Untested 656 Clicks Pub: Jan 23, 14
Transformer-Inspired Reality Simulators
The Oculus Rift & Ford Partnership Experiment is 3-D
Technology is leaving the gaming world and making its way into the automotive world: Ford made the very clever move of snatching the exclusive-for-now rights to reality simulator headset Oculus Rift.... [More]