Soda Upheaval

The growing obesity epidemic villanizes sugary carbonated drinks

Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
SCORE: 5.4
Warm Top 4 Examples: 14,038 Total Clicks Sep 14 - Oct 15
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Naturally Sweetened Soft Drinks - This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks
SCORE: 5.2
Warm 879 Clicks Pub: Oct 9, 15
Naturally Sweetened Soft Drinks
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Energetic Vitamin Drinks - This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage
SCORE: 5.6
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Healthy Carbonated Drinks - Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line
SCORE: 4.7
Warm 4,977 Clicks Pub: Sep 24, 14
Healthy Carbonated Drinks
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Soda-Like Cider Bottles - This Apple Cider Bottle Hints at Its Non-Alcoholic Content
SCORE: 4.1
Mild 892 Clicks Pub: Sep 18, 14
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The packaging designed for Mack’s Eplecider looks more like a bottle of pop than an apple cider bottle, which is exactly the point since the drink is a non-alcoholic beverage. The simple... [More]