The McDonald's Bag Tray Keeps Your Meal Contained to Minimize Takeout Mess
Amelia Roblin — April 28, 2015 — Marketing
References: ddb.hu & creativity-online
Eating off of a plastic platter makes for tidy fast food consumption within the restaurant, and the clever McDonald's Bag Tray extends this experience to takeout too. The neat idea was executed by DDB Budapest, creating a convenient paper bag with a firm base that separates.
Consumers can carry away their hamburgers, fries and soft drinks within the portable protector, encouraging them to eat anywhere that takes their fancy. The user simply pulls at a tiny tab near the bottom of the McDonald's BagTray and perforations allow him to remove the bulk of the enclosure instantly. What's left are a stiff foundation and four short walls that keep all edibles contained.
Not only does the Bag Tray offer loyal customers extra takeaway convenience, it also increases sales by ensuring consumers that McDonald's meals are easy to eat anywhere.
Consumers can carry away their hamburgers, fries and soft drinks within the portable protector, encouraging them to eat anywhere that takes their fancy. The user simply pulls at a tiny tab near the bottom of the McDonald's BagTray and perforations allow him to remove the bulk of the enclosure instantly. What's left are a stiff foundation and four short walls that keep all edibles contained.
Not only does the Bag Tray offer loyal customers extra takeaway convenience, it also increases sales by ensuring consumers that McDonald's meals are easy to eat anywhere.
Trend Themes
1. Sustainable Fast Food Packaging - McDonald's Bag Tray is an example of easy-to-use, sustainable packaging that minimizes environmental waste
2. Innovative Food Packaging - The McDonald's Bag Tray demonstrates that there is opportunity for innovation and creativity in fast food packaging design
3. Convenient Takeout Packaging - Fast food companies can explore creating more convenient and easy-to-use takeout packaging like the McDonald's Bag Tray to reduce mess and increase sales
Industry Implications
1. Fast Food - Fast food companies can integrate innovative packaging solutions like the McDonald's Bag Tray to enhance the customer experience and increase sales
2. Packaging - Sustainable packaging solutions like the McDonald's Bag Tray offer opportunity for innovation and creativity in the packaging industry while also reducing environmental waste
3. Food Service - The McDonald's Bag Tray demonstrates the potential for convenience-focused takeout packaging designs to positively impact customer satisfaction in the food service industry
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