McDonald's Fast Food Advertising Stunt Brings People Close with Fries

By: Laura McQuarrie - Apr 3, 2015
References: mcdonalds & marketingmag
Despite being a video that was posted on April Fool's Day this year, McDonald's Meeting Place is a fast food advertising stunt that has more feel-good moments than trickery.

The Meeting Place was set up by McDonald's Canada as a way to bring two strangers together at a moment they'd least expect. In order to do this, a bench was rigged to dole out surprises when two people sat on it. Some of the actions triggered included a colorful screen being animated, sounds being activated and a fast food tray popping out from a hidden compartment inside the bench. Fries, coffee, soft drinks and chicken nuggets were served to unsuspecting strangers, who then got to bond over the shared experience.

This stunt ties in with the Welcome to M campaign, which features real stories and images from McDonald's customers.