McDonald's Releases a Big Mac Product Line for Die-Hard Fans

By: Meghan Young - Mar 25, 2015
References: bigmacshop.se & designtaxi
McDonald's has created a Big Mac product line that will display a person's love of the meal for all the world to see. Whether that is in the form of a rain jacket, wallpaper or even bed sheets, the fast food franchise has created a surprisingly stylish collection that is made with die-hard fans in mind. Although Moschino created a line inspired by the global company, these designs are arguably much more playful.

Launched in Stockholm, Sweden, via a ‘McWalk’ fashion show, the Big Mac product line is part of a clever 'I'm Lovin' It' campaign that will involve 24 cities worldwide over a period of 24 hour. People can expect Ne-Yo singing the Lovin Anthem in Los Angeles, an Ice Coupon Machine in Rio de Janeiro, a McBike Thru in Copenhagen and a Big Mac Selfie in Dubai.