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Retro Gamevertising

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Old School games infused in ads evoke nostalgia


Implications - Game advertisers are appealing to consumer nostalgia through the use of retro gaming themes in their advertising. By playing the nostalgia card, businesses are able to tap into consumers’ childhood interests, which allows them to connect and develop stronger, longer-lasting relationships with their customers. Nostalgia is one marketing tactic that doesn’t seem to be fading into the background anytime soon.
 Score:
4.9
Warm
Top 3 Examples:
16,074 Total Clicks
Date Range:
Apr 11 - Apr 11
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Low-Res Recreation Campaigns
 Score:
4.8
Peaked and Hot
11,696 Clicks in 110 w
Pub: Apr 4, 11

Low-Res Recreation Campaigns

These Pixelated Atari Ads Remind Gamers of the Company's Roots
It's sometimes hard to picture the primitive days of arcade games and computer graphics, but these pixelated Atari ads provide nostalgic snapshots of sports enhanced with 8-bit equipment. This clever… [More]

Jenga-Mimicking Games
 Score:
5.4
Peaked and Warm
3,238 Clicks in 109 w
Pub: Apr 13, 11

Jenga-Mimicking Games

The Uno Stacko Ad Campaign Shows That "One Mistake Can Blow It All"
The Uno Stacko ad campaign puts a rather serious spin on an otherwise light-hearted and fun game. Of course, it is all about competition, especially with another game known as Jenga. Therefore, the Uno… [More]

Terrifying Tetris Advertisements
 Score:
4.8
Peaked and Mild
1,140 Clicks in 107 w
Pub: Apr 26, 11

Terrifying Tetris Advertisements

Eastpak's Newest Campaign Contorts Humans into Game Pieces
The newest Eastpak advertisements have taken the idea of Tetris to a new level. Marketed as a social media campaign, the Eastpak commercial jumpstarting the project features friends jumping off the ledge… [More]


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