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Universal Yoga

Once only a health & wellness activity, yoga is now infiltrating daily living

Implications - A study by Yoga Journal reported that about 15 million Americans practiced yoga in 2008. This popular activity is no longer confined to the yoga studio, however; it is making its way into daily life and inspiring everything from office furniture to traffic lights. American consumers are spending over $5.7 billion on yoga classes and products per year in efforts to de-stress and improve health, This points to the potential of even more products and services centered on comfort, health and stress relief.
Trend Themes
1. Yoga Goes Mainstream - Yoga is increasingly infiltrating daily life and inspiring everything from office furniture to traffic lights, indicating potential for even more product and service opportunities.
2. Yoga Innovation in Design and Technology - New yoga-related products, from ergonomic kayak redesigns to roll-up yoga mat computers, have been created thanks to the advancement in innovative technologies.
3. Virtual Yoga Studios and Upscale Yoga Wear - As technology continues to improve, virtual yoga studios become increasingly popular, while upscale yoga wear is designed for fashion-conscious yogis who want to stand apart from the crowd.
Industry Implications
1. Fitness and Wellness Industry - The fitness and wellness industry has a clear opportunity to tap into the growing popularity of yoga by designing products and services that center on comfort, health, and stress relief.
2. E-commerce Industry - The e-commerce industry can make yoga-related products more accessible by utilizing innovative technologies that enable people to purchase products online and have them delivered to their doorstep.
3. Fashion Industry - The fashion industry can cater to the demands of fashion-conscious yogis by designing and selling upscale yoga wear that is functional, comfortable, and stylish.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 53 Examples:
1,062,522 Total Clicks
Date Range:
Jun 10 — Apr 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Yoga Mat Computers
Yoga Mat Computers
The Orkin Design Rolltop Laptop Rolls Up Into a Cylinder
Laptops are being built smaller and smaller for consumers on the go. The Orkin Design Rolltop is a laptop that can be rolled up so you can easily transport it to and from work, school or wherever else… MORE
Street Yoga Parties
Street Yoga Parties
The Times Square Yoga Marathon had 1000 Able Bodies Working it out Outdoors
You normally would not associate the sense of calm and tranquility achieved by doing yoga with the hectic pace of New York's Times Square. However, the Times Square Yoga Marathon proved that strange bedfellows… MORE
Ergonomic Kayak Redesigns
Ergonomic Kayak Redesigns
The Yogakayak is Perfect for Out-of-Shape Adventurers
I've never actually been kayaking before and I may never go at all after seeing the Yogakayak. The Yogakayak is designed as an ergonomic alternative to conventional kayaks, which can cause back pain and… MORE
Yoga Mat Alternatives
Yoga Mat Alternatives
Yoga-Paws are Perfect for On-the-Go Yogis
Yoga-Paws are an awesome innovation that provides a superb alternative to the traditional yoga mat. The slip-resistant, fingerless glove is designed for the on-the-go yoga practitioner, who doesn’t have… MORE
play_circle_filled Yoga Seating
Yoga Seating
The Gayolab Office Chair for Yoga Will Set You Straight
Usually, people have to take a break from their day and go off to a quiet place in order to reap the true benefits of yoga. The GayoLab Office Chair for Yoga, however, will allow you to do yoga wherever… MORE
Upscale Yoga Wear
Upscale Yoga Wear
The Designer PUMA Collection is an Eccentric Mix of Sporty-Chic Ensembles
The Designer PUMA Collection integrates the sporty brand's athletic apparel with coveted designer collaborations in the likes of Alexander McQueen and Hussein Chalayan. Showcased at PUMA concept stores,… MORE
Yoga Parking Tickets
Yoga Parking Tickets
Yoga Poses Make Ticketing a More Relaxing Process
Parking Tickets are never a pleasure to receive.  There is an unceremonious aspect to coming back to one’s car and finding a token of appreciation from the local police department. Even worse is when the… MORE
Virtual Yoga Studios
Virtual Yoga Studios
YogaCam Classes Can Be Taken from the Comfort of Your Own Home
Key of Life Yoga is offering new YogaCam classes that will be held in a virtual yoga studio that you can access from the comfort of your own home. Members of the virtual yoga studio are able to take a… MORE

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