Routine Opulence

Extravagant everyday objects continue societal obsession with prestige
Implications - With the end of the credit crunch comes a preoccupation with prestige, in which consumers are wearing their financial statuses like badges through the use of unnecessarily extravagant everyday items. Since conspicuous consumption is the norm, the most run-of-the-mill products are being infused with diamonds and gold, appealing to those who want to flash their cash on a daily basis.
SCORE: 4.4
Warm Top 6 Examples: 44,693 Total Clicks Apr 10 - Mar 11
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Super-Luxurious Sweets - 'The Chocolate' is a Series of Truffles Adorned With 24K Gold Flakes
SCORE: 4.3
Warm 12,430 Clicks Pub: Mar 1, 11
Super-Luxurious Sweets
'The Chocolate' is a Series of Truffles Adorned With 24K Gold Flakes
With over two years in the making, 'The Chocolate' is finally ready for its delicious debut. This $310 box of chocolates may just be the most expensive line of packaged confections I've ever seen. 'The… [More]
Crystal-Studded Bathtubs - Lori Gardner Designs the Diamond Bathtub as a True Luxury
SCORE: 5.6
Warm 8,478 Clicks Pub: Jan 14, 11
Crystal-Studded Bathtubs
Lori Gardner Designs the Diamond Bathtub as a True Luxury
The Diamond Bathtub by Lori Gardner adds luxury to your bathroom. Studded with rose pink Swarovski crystal, the bathtub is blended with high quality materials and exhibits an excellent craftsmaship on… [More]
Diamond-Studded Cupcakes - ROX and Cupcake Glasgow Team Up for a £100,000 Sweet Treat
SCORE: 4.9
Warm 8,322 Clicks Pub: Apr 24, 10
Diamond-Studded Cupcakes
ROX and Cupcake Glasgow Team Up for a £100,000 Sweet Treat
This £100,000 diamond-studded cupcake is the result of a collaboration between ROX and Cupcake Glasgow. To the naked eye, their creation looks just like any other cupcake, but that's where your eyes will… [More]
$130,000 Nail Polish - Gold Rush is the Most Expensive Nail Polish in the World
SCORE: 4
Mild 4,740 Clicks Pub: Nov 26, 10
$130,000 Nail Polish
Gold Rush is the Most Expensive Nail Polish in the World
The Gold Rush is the world's most expensive nail polish. What makes it so special and expensive? The main ingredient of the Gold Rush is...diamonds. This exclusive nail polish bottle contains a total of… [More]
Diamond-Studded Nails - Cherish...ME is Offering Iced Manicures for $51,000
SCORE: 5.2
Mild 4,786 Clicks Pub: Mar 26, 11
Diamond-Studded Nails
Cherish...ME is Offering Iced Manicures for $51,000
Cherish...ME is letting ladies get in on the whole "bling bling" scene with its new Iced manicure, a $51,000 treatment that places 10 carats of diamonds literally at your fingertips. Before you even think… [More]
Luxurious Cooking Condiments - Golden Olive Oil is Infused With Real Flakes of Gold
SCORE: 1.9
Mild 5,937 Clicks Pub: Mar 5, 11
Luxurious Cooking Condiments
Golden Olive Oil is Infused With Real Flakes of Gold
Golden Olive oil has to be one the the most extreme forms of cooking condiment luxury. The brilliant bottle glows with the 24 Karat gold flakes infused in the oil. The Golden Olive oil is a limited edition… [More]