This series of delectable sweets features handcrafted, baked goods inspired by Alice in Wonderland. From cupcakes that ask, "Who are you?" to curious blue mushrooms, The Alice Collection promises to make treats so delicious, even Tweedle Dum and Tweedle Dee can agree on it.
Implications - When films and stories are re-imagined for today's society, creativity sparks in consumers' minds. Because of this, art, designs, fashion and more are influenced. Ideas such as Bakelab's 'The Alice Collection' manage to contribute to the effect of the re-invention of the story.