Companies unabashedly imitate iconic products to gain similar success
Implications - New products are entering the marketplace every day, but only a handful of large companies are able to gain significant market share in their industry. Rather than throwing in the towel completely, smaller brands are creating clone products that are unapologetic about their obvious resemblances to better-known products. As competition among counterfeits increase as well, consumers are rewarded with even more options at their fingertips—should they choose to stray from their beloved brands.
Trend Themes
1. Clone Products - Smaller brands are creating clone products that are unapologetic about their obvious resemblances to better-known products.
2. Counterfeit Competition - Competition among counterfeits increase, and consumers are rewarded with even more options.
3. Microblogging Copycats - The act of blogging in small snippets of information while over-sharing images continues to rise.
Industry Implications
1. Manufacturing - Manufacturing companies can leverage clone products trend by creating similar products that cater to consumers's budgets and needs.
2. Technology - Technology companies can benefit from microblogging copycats trend by creating a unique platform that stands out and bridges communities.
3. Fashion - Fashion companies can participate in the clone products trend by creating similar yet sustainable products that allow consumers to achieve the style they want while supporting ethical practices.
6 Featured, 53 Examples:
605,338 Total Clicks
Date Range:
Jun 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
