Interactive Viewing

Social media-connected programs integrate interactivity with entertainment
Implications - More TV programs are combining social networking with entertainment, allowing consumers to watch programs “with” as many friends (and strangers) as they choose. As interactivity and social connectivity become essential to everyday living, the ability to share real-time opinions and comments with peers during a TV show or live event will become a valuable, and maybe necessary, addition to the enjoyment of entertainment.
SCORE: 1.4
Untested Top 5 Examples: 6,545 Total Clicks Dec 10 - Mar 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Live Stream Runway Shows - Marc Jacobs Gives You a Live Look at Its Fall 2011 Line
SCORE: 2.5
Warm 1,430 Clicks Pub: Feb 15, 11
Live Stream Runway Shows
Marc Jacobs Gives You a Live Look at Its Fall 2011 Line
As the Marc Jacobs Fall 2011 runway show was streamed online, fans from all over the world tuned in to see the brand's latest collection modeled down the catwalk. During the show, viewers were also encouraged… [More]
TV Show-Identifying Apps - Share What You're Watching on TV With the IntoNow iPhone App
SCORE: 1.4
Untested 2,520 Clicks Pub: Jan 31, 11
TV Show-Identifying Apps
Share What You're Watching on TV With the IntoNow iPhone App
If you like the music-identifying Shazam app, then you'll love the IntoNow iPhone App, especially if you're always glued to the TV. This innovative new app recognizes exactly what television show you're… [More]
Interactive Football Sites - Go Inside Super Bowl XLV With Visa Puts Tweets in One Spot
SCORE: 1.1
Untested 767 Clicks Pub: Jan 30, 11
Interactive Football Sites
Go Inside Super Bowl XLV With Visa Puts Tweets in One Spot
‘Go Inside Super Bowl XLV with Visa’ is the first official online destination featuring all NFL-related Twitter content. The social media initiative provides fans a new way to engage with each other and… [More]
TV Show Check-In Promos - The GetGlue App and Showtime Network Teams Up for Free Giveaways
SCORE: 0.9
Untested 508 Clicks Pub: Jan 10, 11
TV Show Check-In Promos
The GetGlue App and Showtime Network Teams Up for Free Giveaways
The GetGlue App and Showtime cable network are collaborating on a social media promotion that will win fans some DVDs of their favorite TV series. As part of the promotion starting Sunday January 9, 2011,… [More]
Tweeting TV Shows - Jessica Alba Will Produce a Blog and Twitter-Based Television Program
SCORE: 0.8
Untested 1,320 Clicks Pub: Dec 17, 10
Tweeting TV Shows
Jessica Alba Will Produce a Blog and Twitter-Based Television Program
Life stories and books becoming TV shows or movies has been done countless times, and now a Twitter-based television program produced by Jessica Alba is in the works. Kelly Oxford is a Canadian mom and… [More]