Secret Portraits is an Illustrative Visual of What You're Doing

By: Summer Luu - Published: Dec 8, 2010 • References: & adweek.blogs
Since the Old Spice guy social media ad campaign, the marketing industry has hopped on the bandwagon to see what other inventive ideas they can play with. The Poke London agency is having some fun with their own project for Orange London in the new Secret Portraits campaign.

Tweeps can include the #SecretPortraits hashtag on their Twitter posts describing what they're doing and it will have an illustrator draw up the exact scene. The Secret Portraits campaign is definitely a tweet with a twist. Stats for Real-Time Twitter Sketches Trending: Older & Chilly
Research: 4,739 clicks in 280 w
Interest: 4 minutes
Concept: Secret Portraits
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: 21 mascot marketing campaigns, 31 tangible twitter items, and social media caps.