The Twitter Secret Santa Exchange Begins a Digital Holiday Tradition

By: Summer Luu - Published: Dec 12, 2010 • References: thegreattwittersecretsanta & mashable
Get in on a holiday tradition digitally with the Twitter Secret Santa game.

This web app has an online sign-up sheet, and participants receive their match with emails and home addresses included. When it comes to gift exchanging, the users can mail or email a Secret Santa gift to his or her assigned match. In the spirit of this festive season, tweeps can even meet IRL to add a personal Christmas touch for the Twitter Secret Santa game. Stats for Social Media Gifting Trending: Older & Chilly
Research: 2,316 clicks in 284 w
Interest: 4 minutes
Concept: Twitter Secret Santa
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
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