In-Store Social

Physical retailers offer browsing customers a social media experience
Implications - Some retailers who lack a strong social media presence are looking at other ways to lure digitally savvy customers into their shops. Virtual displays that allow customers to share their shopping experiences, and iPads that let patrons instantly connect to the web, appeal to the consumer who looks at shopping as a social experience, or who simply requires digitalization to be part of everything they do.
SCORE: 6.5
This Year and Mild Top 4 Examples: 12,012 Total Clicks May 13 - Dec 13
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Activity
Freshness
DEMOGRAPHICS
Festive Retail Display Promos - The Le Château Windows Will Be Getting a Social Media Reveal
SCORE: 7.7
This Year and Hot 4,296 Clicks Pub: Dec 6, 13
Festive Retail Display Promos
The Le Château Windows Will Be Getting a Social Media Reveal
This year, the Le Chateau windows will be launched through Twitter, Instagram and Facebook using the hashtag #LeChateauReveal. Their magically festive displays will feature the brand’s latest... [More]
Social Media-Based Shops - The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
SCORE: 6.3
Warm 5,273 Clicks Pub: Jun 13, 13
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
Cereal conglomerate Kellogg’s came out with the first ever Instagram-based social media shop called ‘Instashop’ to promote a new version of their famous Special K cereal. Kellogg’s built a... [More]
Social Media-Obsessed Hotels - Sol Wave House in Spain is the First Twitter Hotel
SCORE: 5.9
This Year and Mild 1,561 Clicks Pub: Aug 2, 13
Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
The Sol Wave House in Majorca, Spain is the first to cater to the social media experience, resulting in a themed Twitter hotel. The experience includes Twitter-inspired rooms and drinks, not to... [More]
Social Media Pop-Up Stalls - Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store
SCORE: 4.6
Untested 882 Clicks Pub: May 8, 13
Social Media Pop-Up Stalls
Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store
When Kotex teamed up with Tel Aviv marketing agency Smoyz recently, they created the world’s first pop-up Pinterest store. The innovative idea, dreamed up by the two social media-savvy... [More]