The Estee Lauder Spring Into Color campaign is inspired by its Pure Color Pops collection, a new line that has delivered 14 fresh lipsticks and six blush hues to fans of the cosmetic label. This campaign will take place on the Pinterest forum, enabling users from all over the world to partake.
This beauty campaign encourages Pinterest members to create boards under the Spring Into Color motif. While participants essentially have free reign to curate the boards as they see fit, the only requirement is that they incorporate a single picture from Estee Lauder's own Pop of Color board. Winners will take home a $500 gift card from a retailer in New York as well as several runner up beauty prizes.
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Trending: Older & Mild
Research: 2,622 clicks in 167 w
Interest: 0.7 minutes
Concept: Spring Into Color
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: reviewed green products, kaleidoscopic cosmetic campaigns, and formula-perfecting cosmetic lines.
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