Kelloggs Fires Lasers Across Bowls to Thwart Fake Flakes
In an effort to thwart cereal criminals who would engage in identity theft in order to sell fake flakes, Kelloggs has embarked upon a Corn Flake branding effort in the UK.
If all goes according to plan, tiny laser technology will be used to burn the famous signature onto individual flakes. A percentage of branded flakes will be part of every box as a way for consumers to verify that they’re eating the real thing.
Since the flakes are in sealed boxes, it’s a bit of a mystery how a consumer can benefit until after a fake flake purchase is complete and what action is expected upon discovery of cereal deception. Nevertheless, branding the individual flakes for the nearly 1 billion bowls of Kelloggs Corn Flakes eaten in the UK each year is a huge task for the company whose cereal was the first to land on the Moon.
If all goes according to plan, tiny laser technology will be used to burn the famous signature onto individual flakes. A percentage of branded flakes will be part of every box as a way for consumers to verify that they’re eating the real thing.
Since the flakes are in sealed boxes, it’s a bit of a mystery how a consumer can benefit until after a fake flake purchase is complete and what action is expected upon discovery of cereal deception. Nevertheless, branding the individual flakes for the nearly 1 billion bowls of Kelloggs Corn Flakes eaten in the UK each year is a huge task for the company whose cereal was the first to land on the Moon.
