Instead of renting out its rooms for entire days, Dayuse Hotels only rents its luxury rooms out for a few hours at a time. This concept might cause some to raise their eyebrows, but it helps Dayuse Hotels to maximize revenue by having a quicker turnaround in patrons.
Romantic liaisons are bound to occur, as this model seems to encourage it. But the luxury hotels are beautifully decorated suites that are far from seedy. The Dayuse Hotels are ideal for a number of other activities as well. The short-stay accommodations are perfect for travelers who would prefer to sleep in a bed over an airport floor and shower while they've got the chance. Dayuse has over 500 hotels worldwide in 10 countries.
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Concept: Dayuse Hotels
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Segment: Males, 35-55
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