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This Chart Details Why Pinterest Use is on the Rise

By: Jonathon Brown - Published: • References: lonocreative and visual.ly
This infographic takes a look at Pinterest use and gives a few reasons why the site is worth logging on to.

Pinterest is a social media site based on sharing photos on boards specifically titled for a certain category. Examples of board names might be wedding gifts, high heels or birthday cakes. Users can join a board and post their pictures directly to the board for people to see who are interested in that category. In turn, people can follow users and see all their “pins.”

According to this inforgraphic, Pinterest has 10.4 million users and growing. Its traffic is up to 12 million monthly unique visitors. Compared to Google+, Pinterest is driving more traffic to other sites. And in terms of user demographics, 97% of Pinterest users are female.