Traditionally taboo stereotypes become a lighthearted but edgy source of humor
Implications - Today’s humor is truly uninhibited, with traditionally unacceptable subject matter, such as stereotypes, becoming the basis of jokes. At times shocking, stereotype mockery can signify the comfortable self-ownership of a consumer, who might consider themselves a member of the sub-group at which they laugh. As casual attitudes and decreased sensitivity continue to grow, so too does the amount of risk a marketer or brand can take in capturing consumer attention.
Trend Themes
1. Stereotype Mockery - Using traditionally taboo stereotypes has become a source of humor, signaling comfort and self-ownership in consumers.
2. Nerd Chic - The rise of nerd chic in recent years is changing the previous perception of what is cool and encouraging designers, artists, and photographers to appeal to a broader range of consumers with diverse looks and tastes.
3. Social Media Parodies - Creating memes and satirical content surrounding social media archetypes encourages user engagement and offers a spot-on send-up of familiar (and annoying) personalities on social media.
Industry Implications
1. Fashion - Designers can take advantage of nerd chic and use stereotypes to encourage self-expression in consumers through their clothing choices.
2. Entertainment - Satirical and humorous content that parodies stereotypes and social media personalities can garner user engagement and create a loyal following.
3. Marketing - By using stereotypes in a humorous way, marketers can take risks in capturing consumer attention and encouraging self-ownership and comfort among their audience.
7 Featured, 57 Examples:
1,669,170 Total Clicks
Date Range:
May 10 — Mar 11
Trending:
Hot
Consumer Insight Topics:
