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These LICRA Prints Discriminate Statistics

By: Amelia Roblin - Published: • References: licra.org & coloribus
Unfortunately, the world still runs a muck with racism and socioeconomic soft spots that are blatantly laid out in these LICRA prints.

Using paint chips as superficial categorical tools, the Publicis Conseil ad agency presents bold statistics pertaining to different skin colors. Urging the public to "do something about discrimination," these LICRA prints instill awareness with the intention of affecting a paradigm shift in society. Stats for Stereotype Swatch Ads Trending: Older & Average
Traction: 7,728 clicks in 208 w
Interest: 4 minutes
Concept: Licra Prints
Related: 65 examples / 50 photos
Segment: Females, 18-55
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