Unfortunately, the world still runs a muck with racism and socioeconomic soft spots that are blatantly laid out in these LICRA prints.
Using paint chips as superficial categorical tools, the Publicis Conseil ad agency presents bold statistics pertaining to different skin colors. Urging the public to "do something about discrimination," these LICRA prints instill awareness with the intention of affecting a paradigm shift in society.
Stats for Stereotype Swatch Ads
Trending: Older & Average
Research: 8,184 clicks in 283 w
Interest: 4 minutes
Concept: Licra Prints
Related: 65 examples / 50 photos
Segment: Females, 18-55
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