The Swiss Tourism Campaign Makes Us Yodel

By: Robyn Currie - Published: Dec 14, 2009 • References: &
Switzerland is one ballin’ country. Seriously, not only is it beautiful, but the food is good too, so why not visit? That is what the Swiss tourism campaign is trying to do, by luring visitor with some truly awesome ads.

Designed by Spillman/Felser/Leo Burnett, the We Do Everything for the Perfect Holiday campaign shows how hospitable and friendly Swiss people are. Check out the gallery for the Swiss tourism campaign, and maybe you will be inspired to go on a trip. Stats for Stereotype Tourism Ads Trending: Older & Mild
Research: 6,912 clicks in 335 w
Interest: 4 minutes
Concept: Stereotype Tourism Ads
Related: 36 examples / 28 photos
Segment: Neutral, 12-55
Comparison Set: 13 similar articles, including: solar soy walls, zero-star hotels, and pocketknife cutlery holders.