If you are a movie buff, then this book is for you. Featuring scenes from Aliens and Curb Your Enthusiasm, Cooley's hilarity and creativity make this book a pretty sweet gift for all those film connoisseurs.
Implications - Consumers enjoy having pop culture knowledge, but also want to feel validated for having that knowledge as certain segments of the market deem pop culture knowledge as not conducive to bettering oneself. By creating a book with a bunch of references, consumers feel better about their knowledge. Corporations should similarly produce items and services that validate consumer pop culture knowledge.