Tatsuya Nottsuo has done an amazing job creating a freaky atmosphere to go along with his creatures. His use of color and tone is impeccable, emphasizing and enhancing the characters. These illustrations look like they came right out of a nightmare, or an awesome sci-fi graphic novel.
Implications - Consumers are fascinated by ghoulish imagery because it provides viewers with a sense of escapism. Consumers rely on these sensations as a form of stress relief. Since consumer demand for escapism is always high, corporations may consider utilizing monstrous imagery in media campaigns to attract customers.