Marissa Brassfield
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If Microsoft acquires Twitter, the blogosphere as we know it could completely change—but for better or worse? Twitter has erupted after a tweet from Andrew Keen that posits Microsoft bought Twitter. About two hours ago, the tweet from @ajkeen read: “Microsoft just announced they’ve acquired Twitter #techcrunch.” Since then, the rumor that Microsoft bought Twitter has spread like wildfire—including counter-rumors that posit that the Microsoft-Twitter partnership is a hoax for TechCrunch. There’s no official word to confirm or deny that Microsoft acquired Twitter, but rest assured that we’ll hear the truth sooner rather than later.  Microsoft has integrated Twitter functionality into its customer relationship management software.
The company announced on Friday that its Dynamics CRM software will have a ‘Social Networking Accelerator’ component which will allow companies to monitor what customers are saying on Twitter, and to provide information about products and services based on that data.
In a Microsoft statement, Ovum analyst Warren Wilson said: “In this market, insight into what customers are saying is extremely valuable.”
While starting with Twitter, Dynamics CRM will have further social-networking components added to it in future releases. Social Networking Accelerator will be available “in the next few weeks”, Microsoft said.
(news.zdnet)References: news.zdnet, twitter Filed In: |
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