If you’re feeling generous, “spread a little bit of happiness in the world” with the Gift a Stranger web app and put a smile on someone’s face. Well, a smile or a confused look because this site lets you send presents to complete strangers using addresses found on a Google Map.
Created by communications agency Happiness Brussels, the website shows global locations of gift receivers and givers. Past presents range from cards and iPhones to even a "creepy picture of my fifth cousin who was canonized." I could use a little gift myself, but as for now the Gift a Stranger site doesn’t explain how to list your own address yet.
Why This Trend Is Growing
- Location-based Gifting
- Disruptive innovation opportunity: Develop a platform that connects people based on their location and allows them to send gifts to each other.
- Random Acts of Kindness
- Disruptive innovation opportunity: Create a service that facilitates anonymous gifting between strangers to promote positivity and kindness.
- Global Gift Exchange
- Disruptive innovation opportunity: Build a platform that enables individuals from different countries to exchange gifts and cultural experiences.
Industries Being Reshaped
- E-commerce
- Disruptive innovation opportunity: Integrate location-based gifting features into e-commerce platforms to personalize the gift-giving experience.
- Social Networking
- Disruptive innovation opportunity: Incorporate random acts of kindness into social networking platforms to promote positive interactions among users.
- Travel and Tourism
- Disruptive innovation opportunity: Develop a travel-based gift exchange platform that allows tourists to bring back meaningful gifts from their destinations.
