The Swarovski Wedding Cake is Made With 500 Crystals
The Swarovski Wedding Cake is comprised of four layers of confection, fine blue and green cloth ribbons, 500 Swarovski stones and two gorgeous ornamental birds placed on top. If you want this beauty at your wedding, it will set you back about $11,000.
Implications - Consumers with disposable incomes are constantly seeking ways to maintain their lavish lifestyles. These consumers are drawn to extravagant products that will distinguish themselves as the elitists of society. Such consumers consider the ways in which they are perceived by others as very important. Businesses that can provide their clients with ultra-luxurious products will reap the benefits.