Superstar

Samantha Wickham's Sweet Shoot Won't Make You Gain an Ounce

By: Marissa Brassfield - Published: Apr 17, 2010   Updated: Jun 16 2011 • References: behance.net and behance.net
I can't resist foodtography of any sort, so I'm loving Samantha Wickham's cupcake close-ups. The best part about clicking through images of beautiful homemade cupcakes is that since you're not actually eating them, you won't gain an ounce. It's like a virtual diet!

These cupcake close-ups by Samantha Wickham show how artistic baked goods can get. For some of my other favorite cupcake creations, see the articles below.

Implications - Consumers are looking for convenient ways to indulge. Products that are widely available and offer a quick escape are appealing to those shoppers with fast-paced lifestyles. Companies could generate more revenue by honing in on this need for enjoyment from everyday items.