Samantha Wickham's Sweet Shoot Won't Make You Gain an Ounce
These cupcake close-ups by Samantha Wickham show how artistic baked goods can get. For some of my other favorite cupcake creations, see the articles below.
Implications - Consumers are looking for convenient ways to indulge. Products that are widely available and offer a quick escape are appealing to those shoppers with fast-paced lifestyles. Companies could generate more revenue by honing in on this need for enjoyment from everyday items.