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The Diet Coke City Collection Offers Coca-Cola-Style Fingernails

By: Allison Love - Published: • References: marketingweek & cocoperez
Diet Coke and Nails Inc. have joined forces to create a line of nail polishes called the Diet Coke City Collection. The collection was inspired by four of the world's greatest fashion capitals: London, Paris, New York City and Milan. If you're wondering why a drink brand is creating a nail polish line, I'm sorry I can't really help you out there, but on the bright side, the colors are quite nice!

The Diet Coke City Collection features shades like pale pink, red, fuchsia and purple. The 500ml bottles will be given away when you purchase a nice cold Diet Coke from select Boot stores. Weird! Stats for Soda Pop Polish Trending: Older & Mild
Traction: 6,932 clicks in 227 w
Interest: 4 minutes
Concept: Diet Coke City Collection
Related: 53 examples / 41 photos
Segment: Females, 18-35
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