Victoria's Secret has introduced a $5,000,000 bra in a promotional campaign for their new fragrance called VS Wish.
Brazilian supermodel Adriana Lima rocks the ultra expensive, cleavage-enhancing undergarment which is said to contain 3,575 black diamonds, 117 one carat round diamonds and 34 rubies.
So, if you have 5 million bucks lying around, and you're cleavage-impaired, why not go for this bejeweled push up bras?
Implications - Extravagance is continually being embraced within society, perhaps even more so now that society is at the tail-end of the recession. Through indulging in expensive goods, consumers feel reassured that they have survived the economic downturn. Businesses should continue to create high-end products because there is an existing and identifiable market for opulence.
Stats for $5 Million Dollar Bras
Trending: Older & Warm
Research: 45,098 clicks in 392 w
Interest: 4 minutes
Concept: $5 Million Dollar Bras
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: $4.5 million bra sets, $6.5 million bras, and $1.35 million lingerie.
$5 Million Dollar Bras
More Stats +/-
$6.5 Million Bras
$4.5 Million Bra Sets
$1.35 Million Lingerie
$1.3 Million Bras
Digital Post-It Notes