ROX and Cupcake Glasgow Team Up for a £100,000 Sweet Treat

By: Luisa Amanda Gomes - Published: Apr 24, 2010   Updated: Jul 13 2011 • References: news.xinhuanet & odditycentral
This £100,000 diamond-studded cupcake is the result of a collaboration between ROX and Cupcake Glasgow. To the naked eye, their creation looks just like any other cupcake, but that's where your eyes will fool you.

This ROX and Cupcake Glasgow cupcake has actually been sprinkled and iced with tens of glittering little diamonds. Now that's a sweet treat fit for a queen! See more shots of this pricey confection above.

Implications - While it may seem excessive to buy a dessert at this high price point, this ultra-exclusive extravagance only furthers the buzz and popularity of such a treat. The ROX and CUPcake Glascow cupcake is more than just a delicious delicacy, but a work of art that is rare and interesting. Stats for Diamond-Studded Cupcakes Trending: Older & Average
Research: 8,440 clicks in 317 w
Interest: 4 minutes
Concept: Rox Most Expensive Cupcake
Related: 81 examples / 62 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: macho man cupcakes, 75 cool cupcakes, and wonderland baking.