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Strategic Viral
Adapted Ethnicity
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Limitless Indulgence
Phoneography
Interactive Viewing
Typecast Mockery
FUNiture
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Old-Fashioned Distraction
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Idolized Aging
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Autonomobiles
Permanent Distraction
Social Media Metaphors
Aggressive Sexvertising
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Strategic Viral
The line between campaign commercial and viral meme continues to blur
Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
| Score: 4.6 |
Mild
Top 6 Examples:
Date Range:28,950 Total Clicks Sep 10 - Mar 11 |
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Featured Examples | |||||||||||
Violent Commercial ParodiesThis Martin Plourde Spot Imagines a Very Different VW Super Bowl AdVolkswagen's 2011 Super Bowl ad was one of the major highlights of this year's biggest advertising bonanzas, but this devious Martin Plourde parody imagines an altogether different take on what has now… [More] |
Revolutionary Online RunwaysWieden + Kennedy Tokyo Unveils ‘More with Google' CampaignThe ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting… [More] |
Abrupt Bear OutburstsThe "Never Say No to Panda" Campaign is Uproariously FunnyThe ArabDairy "Never Say No to Panda" commercial markets its cheeses through a lovable bear who erupts into violent aggression when anyone turns down the creamy condiment. Aired in Egypt, this innocent-looking… [More] | |||||||||
Viral NBA Star SongsT-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's CommentaryHave you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched… [More] |
Celeb Viral CampaignsThe Jennifer Aniston Viral Tape Buzzes for Smart Water YouTube AdA Jennifer Aniston Sex Tape would go viral instantly. That’s a safe assumption, right? That’s why Jennifer Aniston’s latest ad for Smart Water has been named the Jennifer Anniston Sex Tape, in the hope… [More] |
Music-Playing Feline AdsKeyboard Cat Does World Series Pistachios Ad and Meets CelebritiesThe meme-tastic Keyboard Cat is the star of a World Series pistachio ad that made its debut for the 2010 game. The 15-second commercial is part of the American Picstacio Council’s “Get Crackin’” ad campaign.… [More] | |||||||||
