Strategic Viral

The line between campaign commercial and viral meme continues to blur
Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
SCORE: 4.3
Mild Top 6 Examples: 30,106 Total Clicks Sep 10 - Mar 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Violent Commercial Parodies - This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
SCORE: 4.8
Warm 9,556 Clicks Pub: Mar 2, 11
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
Volkswagen's 2011 Super Bowl ad was one of the major highlights of this year's biggest advertising bonanzas, but this devious Martin Plourde parody imagines an altogether different take on what has now… [More]
Revolutionary Online Runways - Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
SCORE: 5.7
Warm 5,889 Clicks Pub: Dec 4, 10
Revolutionary Online Runways
Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
The ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting… [More]
Abrupt Bear Outbursts - The "Never Say No to Panda" Campaign is Uproariously Funny
SCORE: 3.5
Warm 7,082 Clicks Pub: Sep 24, 10
Abrupt Bear Outbursts
The "Never Say No to Panda" Campaign is Uproariously Funny
The ArabDairy "Never Say No to Panda" commercial markets its cheeses through a lovable bear who erupts into violent aggression when anyone turns down the creamy condiment. Aired in Egypt, this innocent-looking… [More]
Viral NBA Star Songs - T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
SCORE: 2.2
Mild 1,842 Clicks Pub: Dec 23, 10
Viral NBA Star Songs
T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched… [More]
Celeb Viral Campaigns - The Jennifer Aniston Viral Tape Buzzes for Smart Water YouTube Ad
SCORE: 4.5
Mild 2,229 Clicks Pub: Mar 9, 11
Celeb Viral Campaigns
The Jennifer Aniston Viral Tape Buzzes for Smart Water YouTube Ad
A Jennifer Aniston Sex Tape would go viral instantly. That’s a safe assumption, right? That’s why Jennifer Aniston’s latest ad for Smart Water has been named the Jennifer Anniston Sex Tape, in the hope… [More]
Music-Playing Feline Ads - Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
SCORE: 4.6
Mild 3,508 Clicks Pub: Nov 4, 10
Music-Playing Feline Ads
Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
The meme-tastic Keyboard Cat is the star of a World Series pistachio ad that made its debut for the 2010 game. The 15-second commercial is part of the American Picstacio Council’s “Get Crackin’” ad campaign.… [More]