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At first you might not figure out exactly what the 'Stop The Choddy' website is about, or exactly what a "choddy" is, but chances are you've actually seen dozens of them throughout your lifetime.

According to the site, a choddy is a terribly formulaic and completely overused kind of advertising that frequently employs celebrities, unified narratives and a bland background to raise awareness about an issue. While the intentions of these horrible stereotypical commercials are good, Stop the Choddy advocates that the exploitation of this bland, threadbare tactic must come to an end.