Rockstar

'Stop the Choddy' is a Hilarious Sendup of Overused Marketing Ploys

By: Jordan M - Published: • References: stopthechoddy.org
At first you might not figure out exactly what the 'Stop The Choddy' website is about, or exactly what a "choddy" is, but chances are you've actually seen dozens of them throughout your lifetime.

According to the site, a choddy is a terribly formulaic and completely overused kind of advertising that frequently employs celebrities, unified narratives and a bland background to raise awareness about an issue. While the intentions of these horrible stereotypical commercials are good, Stop the Choddy advocates that the exploitation of this bland, threadbare tactic must come to an end. Stats for Campaigns Against Celeb PSAs Trending: Older & Mild
Traction: 2,529 clicks in 183 w
Interest: > 3 minutes
Concept: Stop The Choddy
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: 11 must-see super bowl 2011 commercials, ban-inducing advertising, and avian super bowl ads.