Superstar

T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary

By: Katherine Vong - Published: • References: liquida & liquida
Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched by T-Mobile to promote its 4G devices and 4G speeds.

Charles Barkley and Dwayne Wade appear in the ad, in which Barkley's commentary gets a makeover by hip hop producers Cool & Dre, who give the commentary a fun, dance-worthy beat. The remixed commentary then receives viral status, being picked up and shared online to reach almost 2 million views, at which time Wade sees people dancing to it at a party he attends.

Directed by Spike Lee, the T-Mobile 'Chuck's Remix' ad will officially be released on Christmas Day on ESPN and ABC. Stats for Viral NBA Star Songs Trending: Older & Chilly
Traction: 1,863 clicks in 195 w
Interest: 4 minutes
Concept: Chucks Remix Ad
Related: 57 examples / 44 photos
Segment: Males, 12-55
Comparison Set: 21 similar articles, including: 15 michael jordan tributes, death-defying slam dunks, and nba shoebox dares .