T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary

By: Katherine Vong - Published: Dec 23, 2010 • References: liquida & liquida
Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched by T-Mobile to promote its 4G devices and 4G speeds.

Charles Barkley and Dwayne Wade appear in the ad, in which Barkley's commentary gets a makeover by hip hop producers Cool & Dre, who give the commentary a fun, dance-worthy beat. The remixed commentary then receives viral status, being picked up and shared online to reach almost 2 million views, at which time Wade sees people dancing to it at a party he attends.

Directed by Spike Lee, the T-Mobile 'Chuck's Remix' ad will officially be released on Christmas Day on ESPN and ABC. Stats for Viral NBA Star Songs Trending: Older & Chilly
Research: 1,880 clicks in 283 w
Interest: 4 minutes
Concept: Chucks Remix Ad
Related: 57 examples / 44 photos
Segment: Males, 12-55
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