Superstar

Leo Burnett Worldwide Challenges Lebron James to Come to Chicago

By: Michael Hines - Published: • References: chicagotribune & solecollector
Chicago-based ad agency Leo Burnett Worldwide recently sent out a ballsy challenge to NBA superstar (and currently, free agent) LeBron James. They sent him a pair of Nike shoes complete with a dare.

The shoebox dared James to come to Chicago and fill Michael Jordan’s shoes. How clever is that! Inside the box were seven empty ring boxes symbolizing the number of championships that MJ won in Chicago. Whether or not LeBron winds up in Chicago, this was a brilliant pitch by Leo Burnett Worldwide. Stats for NBA Shoebox Dares Trending: Older & Warm
Traction: 3,053 clicks in 216 w
Interest: 4 minutes
Concept: Leo Burnett Worldwide
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: 17 lebron james & kobe bryant features, talcum powder-tossing in ads, and muppetified basketball.