The provocative undertones of Ogilvy's Puma Love Run campaign aren't hard to pick up on, but that is undoubtedly what lead to the campaign being as successful as it was.
Meant to advertise Puma's Valentine's weekend event in Australia, the 'Puma Love Run' campaign combined a sexualized print and video message in order to get people talking. The commercial itself was especially explicit, particularly as the entire clip is punctuated with heavy breathing that is not, as the commercial reveals, the result of running.
Stats for Steamy Sportswear Campaigns
Trending: Older & Average
Research: 6,208 clicks in 269 w
Interest: 2.6 minutes
Concept: Puma's Love Run
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: avian super bowl ads, ban-inducing advertising, and seductive sumo advertising.
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