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The Hong Kong Life Yoga Ads Tell You to Sweat a Lot

By: Katherine Vong - Published: • References: adsoftheworld & copyranter.blogspot
The Life Yoga ads, as naughty as they may seem (and as awkward as they may be to look at), really do depict what hot yoga is all about. Hot yoga is one of those workouts you can only do if you have nowhere to be afterwards -- mainly because you’ll find yourself drenched and dripping in sweat.

Thus, with the copy line “Sweat off your flab,” the Life Yoga ads by Leo Burnett Hong Kong have hit the nail on the head—or should I say the downward dog pose on the sun salutation? Stats for Melting Skin Yoga Trending: Older & Warm
Traction: 11,206 clicks in 257 w
Interest: 4 minutes
Concept: Melting Skin Yoga
Related: 75 examples / 58 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: 35 yogavations, tween yoga lines, and elderly yoga masters.