Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Branded
Living
Advertising gets extremely personal with individual-oriented branding.
5.2
Trend score
Trend
What is the Branded Living trend?
Branded Living: Unless they feel intense loyalty, a consumer is often disconnected from a brand. But, branding is now getting up close and personal, whether it is an invasive campaign on the part of the brand, an act of extreme loyalty on the part of the consumer, or a contractual agreement between both parties. Branding on such a personal level, regardless of motivation, is highly advantageous, as it creates a deeper connection in which brand messages no longer just skim the surface.
Trend themes
Themes within the Branded Living trend
Three behaviours holding the trend together01
Personalized Branding
Branding is becoming highly personalized, creating a deeper connection between brand messages and consumers.
02
Invasive Marketing Tactics
Marketing tactics are becoming increasingly invasive, infiltrating the most personal aspects of people's lives.
03
Alternative Advertising Methods
Advertising is moving away from traditional methods and becoming more creative, using alternative methods such as body imprints and house billboards to promote brands.
Industry implications
What the Branded Living trend means for industry
Where the trend changes the playbookFor
Marketing
Marketing professionals need to stay current with emerging trends in personalized branding and invasive marketing tactics to succeed.
For
Advertising
Advertising professionals can explore alternative methods such as body imprints and house billboards to reach their target audience.
For
Art & Design
Art and design professionals can explore their creative potential by incorporating branding into their work and developing alternative advertising methods.
Trend signals
Trend signals for Branded Living
Trend score 5.2 out of 10, from popularity 83%, activity 65%, freshness 8%.
Popularity83%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branded Living trend
6 featured examples from Oct 20, 2010 to Apr 8, 2011CategoryLife-Stages
Logo-Branded Babies
Artist Dietrich Wegner is at it Again with Real Inked Infants
The advertising industry can explore ways to engage children without exploiting them, through child-friendly campaigns and messaging.
CategoryFashion
Nail Art Advertising
These Designs Feature Product Placement at Your Fingertips
The beauty and cosmetics industry can leverage nail art advertising as a creative way to promote their products and engage with consumers in unique and personalized ways.
CategoryNaughty
Intense Branding Tattoos
Andreas Mueller Gets a Painful Tattoo to Win a Car
The automotive industry can capitalize on the trend of extreme brand loyalty by offering unique experiences and prizes to customers who demonstrate loyalty to their brand.
CategoryMarketing
Body Imprint Promotions
Superette Short Shorts Sale Ads Discreetly Promote on Your Thighs
Disruptive innovation possibilities for the advertising industry to explore new and unconventional promotional methods.
CategoryArt & Design
Advertising on Abodes
Mobile Marketing Company Adzookie is Looking to Turn Houses into Billboards
Turning houses into billboards creates disruptive innovation opportunities for mobile advertising companies to explore new advertising channels and expand their market reach.
CategoryMarketing
Inked Discounts
Join the Marc Ecko 'Branded For Life' Campaign and Get 20% Off for Life
Fashion brands have the potential to offer unique discounts or promotions through interactive marketing campaigns, such as the 'Branded for Life' campaign by Marc Ecko.
