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Bluntvertising
Advertisers create transparency with brutally honest ads and messages
Implications - Consumers today know false advertising when they see it. Because they’re not bought by superlative statements and ambiguous promises, brands and advertisers are going in the opposite direction with brutally honest advertising. Parodies that poke fun at the truths behind major brands are also grabbing attention by pointing out ironic realities about today’s most popular companies. In today’s brand- and ad-saturated world, honesty may be the best policy.
| Score: 4.9 |
Warm
Top 6 Examples:
Date Range:75,705 Total Clicks Jan 11 - Apr 11 |
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Featured Examples | |||||||||||
Ironic EmblemsThe Honest Logos Series Sheds Light on Popular CompaniesGraphic designer Viktor Hertz of Sweden has created a unique series titled Honest Logos.
The Honest Logos series takes iconic corporate logos and reworks them to be a little more truthful. Companies such… [More] |
Brutally Truthful PackagingHonest Food Prep Instructions by College Humor are Very BluntCollege Humor is back with a set of hilarious pictures called Honest Food Prep Instructions.
In this latest series, Honest Food Prep Instructions exposes the horrors of preparing your meals. Each picture… [More] |
Blatant Film BrandingThe 'Conspicuous Product Placement' Series Pokes Fun at AdvertisingIllustrator Aled Lewis has created a series entitled 'Conspicuous Product Placement.'
The title speaks for itself as the illustrator has managed to display which products are blatantly placed in some… [More] | |||||||||
Intoxicatingly Honest CampaignsThe Corona Beer 2011 Ads Advocate Responsible DrinkingSince car accidents and other traumatic consequences related to drunken nights are as effective in ad campaigns as a picture of diseased lungs on a cigarette box, the Corona Beer 2011 campaign is taking… [More] |
Blunt Recruitment Ads'Welcome to Our Reality' Pokes Fun at American Military Ads'Welcome to Our Reality' is a new recruitment video from the Swedish military that pokes fun at the overly stylized and dramatic military recruitment commercials of countries like the United States. The… [More] |
Brutally Honest AdsRhett and Link's ‘Mobile Homes' Commercial Redefines BrevityIn an age where advertisements can be transparently preachy, two comedians named Rhett and Link have broken all the rules with their hilariously austere ‘kommercial’ (as they call them) for Cullman Liquidation.… [More] | |||||||||
