Since car accidents and other traumatic consequences related to drunken nights are as effective in ad campaigns as a picture of diseased lungs on a cigarette box, the Corona Beer 2011 campaign is taking another route. Instead of focusing on the physical, it focuses on the emotional as stated in their slogan, 'Drink responsibly. Or you'll regret what you said last night.'
This phrase is cleverly illustrated by three regretful statements involving confessions of ballet lessons, love life slips and awkward work moments. The Corona Beer 2011 ad campaign was created by JWT in Madrid, Spain.
It was art directed by Juan García-Escudero and copy written by Jaime Chávarri. Unfortunately, the talented photographer behind the Corona Beer 2011 ad campaign is currently unknown.
Stats for Intoxicatingly Honest Campaigns
Trending: Older & Average
Research: 6,919 clicks in 266 w
Interest: 4 minutes
Concept: Corona Beer 2011
Related: 72 examples / 55 photos
Segment: Males, 18-55
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