Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients

By: Summer Luu - Published: Dec 9, 2010 • References: & adweek.blogs
In an emotional ad campaign, the Fondation Mimi commercial shows the mental health effects of cancer patients and the simple treatment to revive them back to life.

In an ad spot from Belgium, Leo Burnett opens up the commercial by using mannequins to show how cancer patients feel: unemotional, still-like and lifeless. By the simple human action of putting on make-up the mannequin comes alive again, making patients feel like real people again. The Fondation Mimi commercial makes us realize that no matter what disease, everyone is still human. Stats for Compassionate Cancer Ads Trending: Older & Chilly
Research: 1,222 clicks in 285 w
Interest: > 3 minutes
Concept: Fondation Mimi Commercial
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: self-diagnosing stickers, controversial cancer accessories, and movember ads for women.