Antibacterial Sanitizer producer Sanitol has released a new ad campaign to promote their hand pump lotions. The clever and sort of gross print ad campaign was compromised by McCann India.
The Sanitol ads, which are targeted towards men, show you just what you might be touching when your hands aren't properly sanitized. One instance could be a man's nether region, while the other could be the inside of his nose. There are are tons of worse possibilities that thankfully didn't make it on to the ads. The scenarios they portray are enough to make me wash my hands profusely.
It may be a little excessive for some, but the Sanitol ad campaign clearly gets the point across of what you make actually have had on your hands this whole time without using a proper sanitizer.
Stats for Shocking Germ Campaigns
Trending: Older & Mild
Research: 6,619 clicks in 265 w
Interest: 2.8 minutes
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: cheeky hygiene products, urinal video games, and 15 bizarre bathroom ads.
Shocking Germ Campaigns
More Stats +/-
Urinal Video Games
Cheeky Hygiene Products
15 Bizarre Bathroom Ads
Dark Dismembered Ads