Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Dancevertising
Brands are heightening consumer engagement through mood-lifting dance.
2.9
Trend score
Trend
What is the Dancevertising trend?
Dancevertising: Brands are beginning to piggy-back off the success of dance video games, instilling ads and campaigns with dance elements or full-out dance numbers. Since the act of dancing is a natural mood-booster, its appearance in an ad could heighten a consumer’s spirits. From these happy emotions can stem brand loyalty, return purchases or ongoing positive feelings towards the company.
Trend themes
Themes within the Dancevertising trend
Three behaviours holding the trend together01
Dancevertising
Incorporating dance into advertisements to improve the viewer's mood and create positive sentiment towards the brand.
02
Street Dancing Virals
Creating viral videos featuring street dancers to create an element of surprise and intrigue.
03
Manly Celeb Dance Ads
Using well-known male celebrities to promote products in a fun and silly dance-themed commercial.
Industry implications
What the Dancevertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Using innovative methods to create engaging advertisements that incorporate popular trends to increase consumer engagement.
For
Entertainment
Creating new entertainment content that is dance-focused, with a high emphasis on viral marketing.
For
Fashion
Designing clothing lines that incorporate elements of dance and music to appeal to younger audiences and create a fun and uplifting shopping experience.
Trend signals
Trend signals for Dancevertising
Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 8%.
Popularity47%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dancevertising trend
6 featured examples from Sep 11, 2010 to Apr 1, 2011CategoryTech
Dancing Phone Ads
Samsung Mobile Teams with 'The Viral Factory' for this Cute Viral Vid
Mobile device manufacturers can utilize dance videos as a marketing tool to showcase the features and capabilities of their latest products.
CategoryTech
Macho Diva Dancing Ads
The Kylie Minogue Dance Central Commercial for Kinect is Hilarious
Interactive gaming companies can develop games that allow users to dance along with celebrities, using motion tracking technology to create an exciting, immersive experience.
CategoryMarketing
Street-Dancing Virals (UPDATE)
The Viral Factory Samsung Campaign Clip Takes Onlookers by Surprise
Companies specializing in digital marketing can experiment with fun and creative ways to generate viral campaigns and create brand awareness using technology and social media plat…
CategoryBusiness
Choreographed Christmas Ads
The Marks and Spencer 2010 Holiday Campaign Will Have You Dancing
By embracing innovative trends in advertising, businesses can create more effective ad campaigns and reach a wider audience.
CategoryMarketing
Dance Party Diva Ads
The Baby Phat Spring 2011 Collection is Fresh and Feminine
There is a disruptive innovation opportunity for fashion companies to incorporate more playful, feminine styles into their spring collections.
CategoryLifestyle
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
The beverage industry can adopt disruptive innovation opportunities by leveraging celebrity brand endorsements to create unique and engaging advertising campaigns that resonate wi…
