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Dancevertising
Brands are heightening consumer engagement through mood-lifting dance
Implications - Brands are beginning to piggy-back off the success of dance video games, instilling ads and campaigns with dance elements or full-out dance numbers. Since the act of dancing is a natural mood-booster, its appearance in an ad could heighten a consumer’s spirits. From these happy emotions can stem brand loyalty, return purchases or ongoing positive feelings towards the company.
| Score: 3.6 |
Mild
Top 6 Examples:
Date Range:15,655 Total Clicks Sep 10 - Apr 11 |
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Featured Examples | |||||||||||
Dancing Phone AdsSamsung Mobile Teams with 'The Viral Factory' for this Cute Viral VidThis 'Cute Girl Has a Catchy Dance' video from 'The Viral Factory' and Samsung Mobile features a little girl having tons of fun doing a crazy dance.
The dance is so infectious that the adult daycare workers… [More] |
Macho Diva Dancing AdsThe Kylie Minogue Dance Central Commercial for Kinect is HilariousThe Kylie Minogue Dance Central commercial for Xbox 360 Kinect asks if you think you could out dance Miss Minogue. The main man Darren takes this question to a whole other level, taking on the quest to… [More] |
Street-Dancing Virals (UPDATE)The Viral Factory Samsung Campaign Clip Takes Onlookers by SurpriseThe Viral Factory is an award-winning digital marketing and media company that has worked with Samsung to promote the Galaxy Ace smartphone in its newest online campaign video called Super Slow-Motion… [More] | |||||||||
Choreographed Christmas AdsThe Marks and Spencer 2010 Holiday Campaign Will Have You DancingThis year’s Marks and Spencer 2010 holiday campaign is jam-packed with a brilliant star-studded cast. From the likes of Twiggy, Dannii Minogue and Lisa Snowdon, to British comedian Peter Kay, this fun… [More] |
Dance Party Diva AdsThe Baby Phat Spring 2011 Collection is Fresh and FeminineThe Baby Phat Spring 2011 Collection takes the brand in a fresh direction. The neutral color palette and pale yellows accents are playful and clean. Usually the diva-esque clothing line features logos… [More] |
Manly Celeb Dance AdsThe Lipton Hugh Jackman Dancing Commercial is Cheerful and SillyLipton has nailed it with its newest advert ‘Join the Dance,’ which features celeb hunk Hugh Jackman. The Lipton Hugh Jackman dancing commercial is upbeat, refreshing and silly. Lipton Ice Tea wanted to… [More] | |||||||||
