Rhett and Link's ‘Mobile Homes' Commercial Redefines Brevity

By: Jordan M - Published: Jan 8, 2011 • References: cullmanliquidation & rhettandlink
In an age where advertisements can be transparently preachy, two comedians named Rhett and Link have broken all the rules with their hilariously austere ‘kommercial’ (as they call them) for Cullman Liquidation.

Rhett and Link’s ad is a no-nonsense affair, with a gun-toting western duel at sundown and a gruff proprietor flatly stating ‘So come on down to Cullman Liquidation and get your self a home, or don’t… I don’t care".

Though the overall effect is amusing, it also serves as a case study. I can’t help but feel that the Rhett and Link commercial is effective in its own bare-bones way. Stats for Brutally Honest Ads Trending: Older & Chilly
Research: 1,097 clicks in 280 w
Interest: > 3 minutes
Concept: Rhett And Link
Related: 59 examples / 45 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: rapper sodavertising, minimalist brand makeovers, and stylish auto ads.