The Aston Manor Cider Straight Outta Crumpton Campaign is Fun
Michael Hemsworth — July 9, 2022 — Marketing
References: conveniencestore
The Aston Manor Cider Straight Outta Crumpton campaign is the brand's first-ever TV commercial to draw in consumers with its rap-focused theme. Inspired by N.W.A.'s Straight Outta Compton track from 1989, the commercial creates a fun, playful environment around a new take on the song. The campaign is targeted towards consumers aged 25 to 35 and will be supported with a number of wider media placements to boot.
Head of Marketing Calli O'Brien explained the new Aston Manor Cider Straight Outta Crumpton campaign further saying, "We decided to create a play on N.W.A’s ‘Straight Outta Compton’ because it is a song that resonates with both loyal, and new cider drinkers. The former being those who remember the 1989 hit releasing and paving the way for modern day hip-hop, and the new consumers who had the hit playing in their homes whilst growing up. Crumpton Oaks represents inclusion and affordability, because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing into.”
Head of Marketing Calli O'Brien explained the new Aston Manor Cider Straight Outta Crumpton campaign further saying, "We decided to create a play on N.W.A’s ‘Straight Outta Compton’ because it is a song that resonates with both loyal, and new cider drinkers. The former being those who remember the 1989 hit releasing and paving the way for modern day hip-hop, and the new consumers who had the hit playing in their homes whilst growing up. Crumpton Oaks represents inclusion and affordability, because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing into.”
Trend Themes
1. Rap-themed Advertising Campaigns - Brands can leverage the widespread appeal of rap music to attract a younger demographic and create a fun, playful environment around their products.
2. Booming Cider Market - The cider market is rapidly growing and presents an opportunity for brands to stand out with creative and unique marketing campaigns.
3. Nostalgia Marketing - Incorporating nostalgic elements from popular music and culture can generate interest and positive associations with a brand.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can take advantage of the growing consumer interest in cider by developing creative marketing campaigns that appeal to younger consumers.
2. Ad Agencies - Ad agencies can offer their clients innovative and engaging ideas for marketing campaigns that make use of popular music and nostalgia to capture the attention of consumers.
3. Music Streaming Platforms - Music streaming platforms can collaborate with brands to develop creative, music-focused campaigns that leverage the popularity of certain songs and genres.
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