Superstar

The Amnesty International Gay and Lesbian Abuse Ads from Erin Sykes

By: Michael Hines - Published: • References: behance.net & behance.net
Amnesty International has recently released an ad campaign targeted at raising awareness about domestic abuse in gay and lesbian couples. The gay and lesbian abuse ads were created by San Diego-based graphic artist Erin Sykes.

These gay and lesbian abuse ads are doubled-sided and feature smiling men and women on one side with their hands behind their backs. The next side of the ad reveals that behind these seemingly innocent smiles lies a a battered and abused partner. The ads do a good job at raising awareness for gay and lesbian abuse, which is reportedly just as common as abuse in heterosexual couples. Clever and creative ads like this have become a hallmark of Amnesty International, where campaigns against a variety of the world’s evils promote themselves through clever print and video ads. Stats for Sinister Smile Campaigns Trending: Older & Mild
Traction: 6,829 clicks in 196 w
Interest: 4 minutes
Concept: Gay And Lesbian Abuse Ads
Related: 79 examples / 61 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: ignorance-themed activism, awareness shocktography, and immigrant child charities.