Spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the Nike Be Free ad campaign really strikes a cord with its audience. It features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories.
Photographed for their Spring 2011 collection, the Nike be Free ad campaign seems inspired by Denis Darzacq's past photo series in which street dancers fake falling. Considering that he was one of the photographers commissioned for this campaign, I'm not so surprised.
The other photographer working on the Nike Be Free ad campaign is none-other-than Barnaby Roper, whose work was recently covered on Trend Hunter as well. Overall, the shoot is light, airy and full of promise.
Stats for Suspended Sports Campaigns
Trending: Older & Buzzing
Research: 23,900 clicks in 264 w
Interest: 4 minutes
Concept: Nike Be Free
Related: 92 examples / 71 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: french-inspired fashion, romantically distorted photography, and basketballin' holiday kicks.
Romantically Distorted Photography
Basketballin' Holiday Kicks
Glowing Sport Shoots
Sleek Soccer Uniforms