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The Hummel SS 2011 Collection is a celebration of color, youth and life that captures everything the clothing line is known for while also stepping bravely into new territory.

Featuring extensive use of lively and cheerful colors, the Hummel SS 2011 Collection belies its sporty roots with mischievous playfulness in a way that will undoubtedly appeal to young shoppers in a big way. Also prominent is the way in which the collection incorporates Hummel's characteristic chevrons in ways that suggest movement and fluid design -- something that definitely appeals to fans of athletic-inspired apparel.

Most effective, however, is the stylistic choices of the Hummel SS 2011 Collection photoshoot itself. With its unmistakable focus on uninhibited and feisty freedom, the shoot embodies everything that young consumers looking to make a statement with their clothing can identify with.