Superstar Underscore Campaign Encourages E-mail Simplicity

By: Amelia Roblin - Published: Mar 12, 2011 • References: r7 & adsoftheworld
I'd never thought of a low dash inconveniencing my life in such a ridiculous way, but the Underscore campaign truly offers a clever take. The website is offering email addresses with thousands of available logins, so if you're lucky, you won't needs to tack your birthday and month or an underscore onto your online identity.

Bringing a simple computer character into the real world, the Babel advertising agency of São Paulo, Brazil depicts two amusing situations where one would not like to have a low line attached to, say, his foot. Causing unintentional footsies under the table, or giving away a lover's hiding place under the bed, the witty Underscore campaign makes Internet users think twice about the silliness of such an otherwise redundant bit of text. Stats for Inconvenient Textcessory Ads Trending: Older & Warm
Research: 9,648 clicks in 272 w
Interest: 4 minutes
Concept: R7 Com Underscore Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: clown's play prophylactics, shelved data storage, and obese lightbulb advertising.